Welcome to London's Volkswagen Garage.We have a team of independent Volkswagen specialists who can sort out anything from basic Volkswagen servicing to advanced technical Volkswagen cars problems. One of the best Volkswagen Master Technician on site offering knowledge and experience using the latest Volkswagen Main Garage Dealer compulsory diagnostics equipment.

Digital showroom makes buying a Volkswagen virtually effortless

With the vast majority of car shoppers now starting their research on the internet, it’s no surprise that Volkswagen has been developing its online presence and increasing functionality for buyers. Via the award-winning www.volkswagen.co.uk website, it is bringing together the digital world and the real world to make the online experience as easy and enjoyable as possible for customers.

The company’s latest development is the ‘digital showroom’. By equipping showrooms and staff with iPads and a range of advanced web tools, this closes the gap between the on- and off-line worlds, offering buyers the same experience in a Retailer as they would find on the Volkswagen website, and allows the manufacturer to showcase more models, specs and equipment than would be possible in even the largest outlet. 

Volkswagen UK’s Head of Marketing, Rod McLeod, comments: ‘We have an incredibly large and diverse model range, from the up! city car to the Phaeton saloon, and it’s simply not possible to display all these vehicles – even in a large showroom.  Using new technology allows our staff to bring the range to life, giving great representations of colours, interior trims and alloy wheels for example, and this is a really useful tool in the buying process – for customers and sales people alike.’

The digital showroom not only gives customers the opportunity to create their perfect car from the manufacturer’s comprehensive range; it also allows them to watch video clips that bring new technologies to life, for example, and use the iPads in the showroom to explore what’s available either on their own or with a sales executive.

McLeod adds: ‘Digital advances are taking place at an incredible rate and we need to keep up.  But we don’t want to do this at the expense of personal interactions, which is why we’re not only developing our online presence but also trying to bring the digital and real worlds closer together. 

‘As soon as people come into our showrooms we want them to feel that they’re in familiar surroundings.  We’re trying to make the experience as seamless, easy and enjoyable as possible and we’re looking forward to making more changes in future.’

Following a successful pilot, the digital showroom is now live at Volkswagen Retailers across the UK.

Article source: www.volkswagen.co.uk

Next Green Car announces winners of Awards 2012

Volkswagen introduces standard DAB radio from Polo to Touareg

Volkswagen honoured as Germany's greenest brand

Volkswagen is one of the world's most eco-friendly brands.  This is the result of the global sustainability ranking ‘Best Global Green Brands 2012’.  Among the front-running brands, Volkswagen climbed from sixth to fourth place, making it the most environmentally compatible German automaker as well as Germany's ‘greenest’ company.

The rankings of the Interbrand consultancy, which also publishes the renowned Best Global Brands Report, have appeared annually since 2011.  Interbrand analyses the efforts of leading brands in the fields of environmental protection and sustainability as well as the perception of ‘green’ activities by a total of more than 10,000 consumers in the world's 10 major industrialised countries.

In 2012, Volkswagen moved up two places in the rankings on the basis of performance data analysed by consultants Deloitte using 82 criteria, as well as consumers' assessment of the credibility of ‘green’ measures.  In fourth place, Volkswagen is the highest-ranking German automaker as well as the highest-placed German company.

Luca de Meo, Head of Group Marketing and Head of Marketing, Volkswagen Passenger Cars said: ‘This is a very good result for us. The improvement compared with the previous year shows that we are on the right track.  We will continue to pool all the environmental sustainability efforts of the brand under the ‘Think Blue.’ umbrella.  We are committed to achieving the Group objective of becoming the world's most sustainable automaker by 2018.’

In comparison with some of its competitors, Volkswagen also has the edge in reality.  The study shows that the brand is already greener than consumers' perceptions on the basis of specific performance data. Interbrand explains the improved result of Volkswagen by stating that the brand is oriented towards the ‘ambitious’ Group goal of becoming the world's most sustainable automobile company by 2018.  The study states that this goal is being ‘constantly substantiated’ and has ‘measurable proof points’.

The Volkswagen Group has firmly incorporated sustainability into its entire value stream.  In March 2012, the group set itself new sustainability targets.  The efficiency of each new vehicle generation is to be improved by 10 to 15 per cent, the emissions of the European new vehicle fleet are to be reduced to less than 120 grams of CO2 per kilometre by 2015 and production at the Group's plants is to become 25 per cent greener by 2018.

Interbrand also praises the fact that the Volkswagen Group has invested about €600 million in the expansion of renewable energy, including solar, wind and hydroelectric power, and has appointed a Group Chief Officer for the Environment, Energy and New Business.  The Volkswagen brand is also characterised by ‘Think Blue.’, a holistic approach to environmental protection and the efficient use of resources that Volkswagen has launched internationally.

Article source: www.volkswagen.co.uk